Social media changes on an almost weekly basis it seems so it is important to stay on top of the trends otherwise your brand will suffer. Some upcoming trends that brands need to be aware of are as follows.
Live video will continue to grow in popularity in 2018 so brands should start adding that to their social media strategy if they already haven’t. Personally, I have noticed that live video is naturally boosted by the Facebook algorithm more than any other type of post.
According to Facebook, live videos receive 6x the engagement as non-live ones, which is absolutely crazy to me. (Hubspot, 2017)
Although messaging apps like Facebook messenger, What’s App, and the like are already relatively popular, companies will need to be utilizing messaging applications to chat one-on-one with their customers. Quite a few retailers have this functionality already built into their websites like Nordstrom, but it will continue to grow in 2018. Nowadays, people are all about instant gratification so people expect their problems solved instantly so this will help assist brands in getting back to their customers quicker than they had in the past.
If brands do not start utilizing this in 2018, their customers will find other brands who are and they may end up losing some customers because of it.
VR became really popular in 2017 but it will continue to increase in popularity this year. Virtual reality encourages people to engage by offering a unique experience unlike anything ever before.
Voice Search and Artificial Intelligence
Things like the Alexa and Google Home have made voice search more popular over the past year or so. It seems like everyone has some type of voice controlled device in their homes these days.
Social Listening Tools
Social listening tools are already used by most marketers but this year, the usage of these tools will explode in 2018 as brands are trying to be more innovative with the content they create and need to measure what is working and what is not.
Instagram Stories and other forms of Ephemeral content
Going along with the live video trend mentioned above, Instagram Stories and other types of ephemeral content will continue to gain popularity this year. Ephemeral content is content that disappears after 24 hours so it gives people the incentive to check it more often so that they are not missing out on anything.
In 2018, influencer marketing usage will continue to rise. Influencers are seen as honest and relatable, unlike most celebrity endorsements so brands will continue to break into the influencer marketing sphere.