As a blogger and small business owner myself, I would like to think that I am pretty aware of the best practices of blogging including how many times a week you should post, what you should post about, and the like.
To niche or not to niche?
Depending on what type of blog you have, you may want to niche down and only post about a few topics. If you’re a hobby blogger, then you may not need to niche down but if the blog is attached to a business or something you are interested in turning into a business someday, it may be helpful for you to niche down a little.
Because I have two blogs, both are handled differently in terms of having a niche. For my lifestyle blog, I write about travel, beauty, fashion and some personal posts. Although lifestyle is a niche, it is not very specific but it works in my favor.
My business blog is definitely more niched down as I only talk about blogging, business, and social media tips. Because it is attached directly to my social media marketing business, you will not see anything off brand being posted on the blog.
How many times should you post each week?
Personally, I post 2x a week on my lifestyle blog and 2x a week on my business blog. I am still trying to build up content on my businesses’ blog, but once I reach 100 posts I will scale it down to one post a week so I can focus more on client work instead of consistent content creation.
According to Moz, you should be posting regularly – at least a few times a month to keep the content on your website fresh and up to date.
Other Best Practices for Blogging
According to Alaniz Marketing, some of the best tried and true blogging practices are writing for your audience, keeping your brand in mind, being smart about SEO, including calls to action, and more.
In 2017, you should really be focusing on strategically picking your keywords, optimizing for mobile, blogging more often, being social, linking wisely, utilizing long form content, using a lot of visuals, and participating in guest blogging opportunities.
The most important practices that pop out to me are writing for your audience, using long form content, strategically picking keywords, and optimizing for mobile.
Writing for your audience
If you’re blogging in hopes to make some sort of a profit, you have to always keep your audience in mind. If you write about only what YOU want to write about, then your readers will not stick around.
Long form Content
Search engines prefer long form content so if possible, you should be writing at least 800-1000+ words every single post that you publish. This will give you the opportunity to rank higher in the search engines for those specific topics.
Strategically deciding on your keywords is so important to help you rank higher within the search engines. With more and more bloggers popping up daily, it is so important to select your keywords wisely.
Optimizing your blog for mobile
Because these days so many people are browsing the web using their phones it is necessary to have your blog looking good on mobile in addition to the desktop. Finding a theme that converts to both is so imperative.
What are some of the best practices in your industry? Feel free to let me know in the comments.