Best Practices for Blogging

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As a blogger and small business owner myself, I would like to think that I am pretty aware of the best practices of blogging including how many times a week you should post, what you should post about, and the like.

To niche or not to niche? 

Depending on what type of blog you have, you may want to niche down and only post about a few topics. If you’re a hobby blogger, then you may not need to niche down but if the blog is attached to a business or something you are interested in turning into a business someday, it may be helpful for you to niche down a little.

Because I have two blogs, both are handled differently in terms of having a niche. For my lifestyle blog, I write about travel, beauty, fashion and some personal posts. Although lifestyle is a niche, it is not very specific but it works in my favor.

My business blog is definitely more niched down as I only talk about blogging, business, and social media tips. Because it is attached directly to my social media marketing business, you will not see anything off brand being posted on the blog.

How many times should you post each week? 

Personally, I post 2x a week on my lifestyle blog and 2x a week on my business blog. I am still trying to build up content on my businesses’ blog, but once I reach 100 posts I will scale it down to one post a week so I can focus more on client work instead of consistent content creation.

According to Moz, you should be posting regularly – at least a few times a month to keep the content on your website fresh and up to date.

Other Best Practices for Blogging

According to Alaniz Marketing, some of the best tried and true blogging practices are writing for your audience, keeping your brand in mind, being smart about SEO, including calls to action, and more.

In 2017, you should really be focusing on strategically picking your keywords, optimizing for mobile, blogging more often, being social, linking wisely, utilizing long form content, using a lot of visuals, and participating in guest blogging opportunities.

The most important practices that pop out to me are writing for your audience, using long form content, strategically picking keywords, and optimizing for mobile.

Writing for your audience 

If you’re blogging in hopes to make some sort of a profit, you have to always keep your audience in mind. If you write about only what YOU want to write about, then your readers will not stick around.

Long form Content

Search engines prefer long form content so if possible, you should be writing at least 800-1000+ words every single post that you publish. This will give you the opportunity to rank higher in the search engines for those specific topics.

Picking keywords

Strategically deciding on your keywords is so important to help you rank higher within the search engines. With more and more bloggers popping up daily, it is so important to select your keywords wisely.

Optimizing your blog for mobile

Because these days so many people are browsing the web using their phones it is necessary to have your blog looking good on mobile in addition to the desktop. Finding a theme that converts to both is so imperative.

What are some of the best practices in your industry? Feel free to let me know in the comments.

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Debuting Your Blog on Social Media

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Within the online blogging and business industry, your entire brand is based online entirely so social media plays a huge part in getting your name out there and getting new eyes onto your website and all of your content in general. You would be doing yourself a disserve to only have a website but no active social media profiles because you would only be making it harder on yourself to get exposure to your brand and grow your audience in the long run.

As bloggers and online business owners, social media is our livelihood and the way that we are able to connect to our readers on a little bit of a deeper level. Our blogs can only do so much for us, being able to use social media to show the behind the scenes and day to day happenings helps to humanize your brand and helps your audience get to know the true you even better. Utilizing channels like Instagram, Facebook, Twitter, and YouTube allows us to make those genuine connections beyond our websites. Some people may just follow us on Instagram while others read our blogs and follow us across all of our social media channels so that’s why it is important to have a presence on social media because someone may have not found your website or blog without randomly stumbling upon one of your social media channels.

Utilizing channels like Instagram, Facebook, Twitter, and YouTube allows us to make those genuine online connections beyond our websites. Some people may just follow us on Instagram while others read our blogs and follow us across all of our social media channels so that’s why it is important to have a presence on social media because someone may have not found your website or blog without randomly stumbling upon one of your social media channels first.

Video platforms like Instagram Stories, Snapchat, and YouTube allow us to form even deeper connections with our readers by garnering that like, know, and trust factor at a quicker rate than our blog posts are able to. Although a blog post can be effective, it is known that live video helps your audience connect to you even quicker because they can see you in real time and hear your voice which ultimately builds their trust in you much faster than reading your posts.

If bloggers and business owners didn’t take to social media and just stuck specifically to their websites then they would be leaving a lot on the table and certainly not in a good way. There is only so much that SEO can do to help get people to your website so cultivating a community on the social media channels that your ideal audience hangs out on is extremely important and necessary for bloggers and other online business owners everywhere.

 

Beneficial Mobile Applications for Social Media

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It seems like nowadays there’s an app for absolutely everything. There are apps to track your workouts/calorie intake, apps to plan your life, apps to play games, and so much more. I’m sure you have heard the saying “there’s an app for that” and that really is no lie. Today I am going to be talking a little more about some of the mobile applications that help me run my business on the go.

Freshbooks 

Freshbooks is my accounting system that I use to keep track of all of my client’s payments, my independent contractor’s hours, my expenses, and so much more. It also can pull these handy reports for me to show my income/loss report, which clients are taking longer to pay, and more. It is an essential tool for running my business and being able to access it on my phone is very convenient since I do not always have my laptop on hand.

Asana & Trello

Asana and Trello are project management tools that are essential to helping you get organized digitally, especially if you have a team to communicate with. I use both Asana & Trello for planning out nearly everything in my life from my personal life to all of my business tasks. Trello is used more so for my day to day life and keeping track of the big picture things in my business while I use Asana as more of a client portal so that my clients can see what I’m doing and when I’ll be getting it done by.

I use both Asana & Trello for planning out nearly everything in my life from my personal life to all of my business tasks. Trello is used more so for my day to day life and keeping track of the big picture things in my business while I use Asana as more of a client portal so that my clients can see what I’m doing and when I’ll be getting it done by.

Being able to access these two apps when I’m not at my laptop makes my life so much easier.

Planoly

Planoly is the tool that I use to plan out my Instagram feed and schedule content to be posted at the optimal time. It sends me a push notification whenever it’s time for me to post so although it’s not completely automated, it definitely takes a load off since I don’t have to manually type the caption every time I want to post something on Instagram. Being able to plan what I am going to post in advance is really convenient and helps me shave some time off of my social media tasks each week.

Google Drive 

Google Drive is basically my life in an app. It contains all of my client documents, tracking spreadsheets, and more. I love being able to access this on the go because I do not always have my computer with me. Being able to quickly open a Google doc and send it on the go makes running my business even easier.

 

Current State of Social Media in the Blogging Industry

Social media is so very prevalent in the online space, especially within the blogging industry. As bloggers, marketing ourselves via social media is one of the main ways we can attract a new audience so we are constantly looking for new ways to help us stand out in the busy online world. In this post, I am going to be sharing some key tools that help you stand out in the busy online space as a blogger.

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Within this industry, there are a ton of great tools to use to use to improve your standing in the social media environment.

A social media scheduler 

The first tool that every blogger should have in their arsenal is a social media scheduler. It would be really difficult to remain active on your social media channels while consistently posting at optimal posting times on each different platform so being able to schedule things out in advance helps you save lots of time and stress in the long run.

There are a ton of great schedulers out there (both free and paid) for a variety of different platforms so you just have to figure out which ones you like best. Some of the most popular schedulers include Buffer, Hootsuite, and Tailwind for Pinterest.

BuzzSumo

BuzzSumo helps you keep tabs on what is currently trending on the Internet so that you can tailor your content around that. If something is going viral on BuzzSumo, you could hop in and replicate that and potentially achieve your own success. Basically, it just keeps you on top of what’s trending so that you can further gauge what has the potential go viral.

Crowdbooster

Crowdbooster is a tool that helps you measure your and optimize your current social media marketing strategy. Being able to get access to these valuable reports can help you gauge your current performance and see where you need to make improvements to further your social media reach in the future. They are not currently accepting any new people into the platform but it’s definitely a beneficial tool to use if you are wanting to up-level your social strategy.

Canva

Although Canva is not truly a tool specifically for social media, it can be used heavily for social media to create both social media and blog graphics. Having killer content is obviously the most important but eye-catching graphics are important as well because those are what initially attracts someone to your content.

 

 

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5 Best Social Media Tools

 

haute-chocolate-styled-stock-photography-pink-red-floral-mockup-flatlay-stock-6-final.jpgWith the rise of social media marketing, tools to monitor and schedule social media posts have popped up everywhere to make the lives of social media marketers much easier. Today I’ll be sharing a few of my favorites for managing social media and keeping track of your performance across the many platforms.

SmarterQueue 

SmarterQueue is a tool for scheduling your social media content across Twitter, Facebook, Instagram, and LinkedIn. SmarterQueue lets you build a complete library of posts that will automatically repopulate after they’ve been scheduled the first time so you never have to fill up your queue unless you’re adding in new posts. This makes being a social media marketer much easier because you can schedule out a ton of posts in advance without ever having to touch the platform again.

This makes being a social media marketer much easier because you can schedule out a ton of posts in advance without ever having to touch the platform again. SmarterQueue starts at $20 per month which is an absolute steal for all of the complex features it provides.

Boardbooster 

Boardbooster is a Pinterest scheduler that allows you to queue up pins so that they are posting during your most optimal times without you having to be physically present on the platform. It has looping features that allows your older content to get seen again on Pinterest so that you always have content circulating whether you are producing new posts or not.

Boardbooster also has in depth analytics so you can see your pins’ performance on group boards, your overall profile growth, and more. Boardbooster starts at just $5 per month so it’s the perfect tool to start off with on Pinterest.

Tailwind 

Tailwind is another Pinterest scheduler but it contains different features than Boardbooster. Tailwind’s biggest strength is that they are an approved Pinterest partner meaning that Pinterest backs their scheduling service one hundred percent. It also has extremely in depth analytics so you can further analyze your performance on Pinterest.

Tailwind’s greatest feature has to be their recent introduction of Tailwind Tribes.  Tribes allows you to share content within the selected tribe so that people in your niche can schedule that content to pin to Pinterest and you have a much better chance at getting your content shared across the platform.

Planoly 

Planoly is an Instagram scheduler with both a mobile application and desktop version. Planoly lets you plan out your Instagram feed in advance so that you know what it is going to look like before the photos are even posted. It allows you to save hashtags on the platform as well so that when it’s time to post you don’t have to try to figure out all of the hashtags you are going to use because it’s already all there.

Keyhole 

Keyhole is the only tool on this list that is not a social media scheduler, but it has a lot of really great benefits. Keyhole is a social media analytics tool that can track hashtags, keywords, specific accounts and more for both Twitter and Instagram. I find this tool extremely beneficial for when clients want to track engagement on a specific hashtag that they have created for an event.

These 5 tools can help bloggers maximize their time spent on social media by allowing them to engage with their followers in real time because their posts are automated.